To start a discussion with people while utilising WhatsApp Business API, send a WhatsApp Template Message first. WhatsApp carefully monitors each template message to verify that it adheres to the WhatsApp Message Template Guidelines.
However, if you are just starting out with making WhatsApp templates, all of the formatting rules and requirements may be too complicated. So, in this article, we’ve prepared x WhatsApp Business message templates for you to utilise right now! Before that, let us briefly go through WhatsApp business API.
WhatsApp Business API
WhatsApp Business API for marketing is a game-changing solution for medium to large businesses who wish to engage with a variety of customers on a massive scale. Businesses can set up a customised communication flow that responds to consumers’ demands via automated answers, chatbots, and interactive communications. Read our blog on WhatsApp Business API to know more.
11 must-have WhatsApp template messages
1. Template related to payment reminders
Send a payment due notice on WhatsApp to inform users of the pending payment and encourage them to pay.
WhatsApp Template Message for Payment Due
Hello [name]
Your payment of [amount] is due on [date]. To make a payment, please click the button below.
CTA: Pay Now
Similarly, automate a Payment Reminder notice on WhatsApp to get payments three times quicker.
WhatsApp Template Message for Payment Reminder:
Hello [Name]!
Here is the payment link for [Product/Service] in the amount of [Amount].
Your order will be completed shortly after you make this payment!
Thank you.
CTA: Pay Here
Send a Payment Confirmation Message after users successfully finish their payments.
WhatsApp Template Message for Payment Confirmation.
Dear [name],
Thank you for admiring (Your Brand Name).
Your payment of [Paid amount] was successfully processed.
Regards, (Your Brand Name)
2. Welcome WhatsApp message template
Along with emails and SMS, send a Greeting/Welcome message to your subscribers using WhatsApp. With over 98% message open rate, your message will get momentum and engagement.
General WhatsApp Template Messages to Welcome New Users
Hi[name], Welcome to (Your Brand Name)!
We will use this conversation to send you notifications, reminders, and offers.
To stop getting communications from us, simply reply with ‘STOP’.
Quick Reply Button: STOP
3. Feedback WhatsApp message template
Getting feedback from customers is critical for determining what to enhance in your products and services. Send a Feedback Template Message 1-2 weeks after they have utilised your product or service.
WhatsApp Template Messages for User Feedback:
Hello, [Name].
What was your experience with (Your Brand Name)?
We are eager to hear your input so that we can better serve you in the future.
Please rate us by selecting from the options below.
Regards,
Team (Your brand name)
Quick Replies-
Ratings: Excellent, Satisfactory, Unsatisfactory.
This message doesn’t have to stop with the user giving their input. Automate a promotional offer provided by the WhatsApp Chatbot when the user offers feedback. This is how the Feedback + Promotion messaging plan works.
4. Personalized festive greetings WhatsApp template message
Send personalised Christmas greetings to your consumers via WhatsApp. You may also combine Festive greetings with a promotional message to increase your conversions throughout the holiday season.
Here are some personalised WA Template Messages for festival greetings:
[Name], May this holiday season offer you an abundance of chances, good health, and success.
Start something new, keep optimistic, and believe in yourself 💐✨🎊.
Team: (Your Brand Name)!!
5. Newsletter WhatsApp message template
WhatsApp has a message open rate of over 98%, making it the greatest place to maximise the reach of your newsletter. When a user signs up for your newsletter, send a welcome notice over WhatsApp.
WA Template Message for Welcome Newsletter Signups:
Hello, [Name].
Thank you for signing up to our WhatsApp newsletter.
Stay tuned for additional updates, trends, and techniques on the newest [Industry Name] trends in the industry.
Best regards. (Your brand name)
6. Invitation WhatsApp template
Sending WhatsApp invitations can help you increase the number of people who sign up for your event or webinar. Include the benefits that the user will obtain for attending the event/webinar.
WhatsApp Message Template for Events/Webinar Invitation:
Dear [name],
We welcome you to a free webinar hosted by [Host Name].
They will provide some useful tips and tricks on [subject].
Reserve Your Slot Now.
Date: [Date].
Time: {Time].
Regards, (Your Business Name)
7. Referral programme WhatsApp template message
Converting your consumers into referees can help your Referral Programme reach a wider audience on WhatsApp. Send a template message to users giving benefits for onboarding their friends and relatives.
WA Template Message to Increase Referral Sign-ups:
You’ve signed up to get WhatsApp notifications from (Your Brand Name)!
Refer friends and receive [Amount] off your next purchase for each person who signs up with your referral code- [Referral Code].
8. Appointment reminder WhatsApp template message
Confirm your customers’ appointments/check-ins and provide them the chance to reschedule.
WA Template Message for Check-In Reminder:
Hello, [Name].
Respond with YES to confirm your appointment tomorrow with [Business Name] at [Time], or NO to reschedule.
Quick Replies: Yes, No
9. Customer service WhatsApp template message
WhatsApp is the finest medium for providing 1:1 Live customer assistance to people. When a user reports an issue or has a question about your product/service, automate this WA Template Message.
Hello, [Name].
It appears that you experienced an issue with your order from us. Sorry about that!
We’re working on it and will notify you once it’s addressed.
Regards, (Your brand name)
10. Customer engagement WhatsApp template message
Customer engagement is critical for generating repeat orders from customers. Send product updates or birthday greetings to create a more personalised WhatsApp experience.
WA Template Message for Customer Engagement:
Happy Birthday, [Name] 🎉!
Take advantage of this fantastic offer as a birthday present.
Use the [Coupon the] to receive a special [Discount]% off your next order from us.
Offer available only till midnight.
CTA: Buy Now
11. Loyalty programme WhatsApp message template
Loyal clients should be rewarded. Make them feel special by providing personalised offers over WhatsApp.
WA Template Message for Loyalty Programme:
Hello, [Name]. Congratulations on your tenth purchase with us.
As a Thank You, here’s a 50% discount on your next purchase with us.
Enter the code [Coupon] on the checkout page.
To take advantage of this deal, the minimum cart value is [amount].
Regards, (Your brand name)
Key points to keep in mind while drafting a WhatsApp template message
- Emojis, *Bold*, _Italics_, and ~Strikethrough~ can enhance the template text’s effectiveness.
- The message’s formatting should be right; otherwise, WhatsApp will reject it.
- Include Call to Action or Quick Reply buttons in a message with a character restriction of 20.
- Use emojis to personalise your communications.
NoApp: One-Stop Solution
NoApp is an official provider of WhatsApp Business API and comes with great features like bulk messaging, a template approval system, detailed analytics, chatbot creation with just drag and drop system and much more. We stand out from other players in the market for three reasons. It delivers a unique user experience with an easy-to-navigate dashboard. NoApp provides personalised support for each of their clients agnostic of their size and helps them with content to boost conversions.
FAQs
What are template messages in WhatsApp?
A WhatsApp message template is a message structure that you may use repeatedly to message people who have opted in and granted your app access to send them messages. To utilise a message template, first send it to WhatsApp.
What is the best practice for WhatsApp template?
Ensure that your templates do not include anything that violates WhatsApp’s Business Policy. Use a clear and concise language. Write your templates in a clean and straightforward manner. Avoid using jargon, slang, and acronyms.
What are the new template categories for WhatsApp?
When you build a template, you must categorise it as MARKETING, UTILITY, or AUTHENTICATION.